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Promotion banner ads
One FREE way to get your banner ads out to the Internet public is to participate in Banner Exchanges or rotations. There are three basic approaches that you can look into:
In its simplest form, a banner exchange or swap can be set up by approaching other people you know who have websites that target your market, and asking if they would consider putting your banner ads on their website in exchange for placing their banner on yours. Small and home-based business websites target a wide range of individuals, so almost any business can find a variety of sites to approach about banner swaps. You will want to be sure that the products offered are not competitive, and of course, try to negotiate placement of your banner in an effective spot!
A little more complex, and not quite as effective, is participation in commercial banner exchanges. You might want to check out a few of the more popular networks:
Link Exchange is the most well-known banner exchange program. You won’t surf the web for many days before coming across a Link Exchange banner.
Traffic Exchange is a free service created to drive traffic to your website. The way it works is simple - you display banners on your website for other members in the network and they display your banner on their website in return.
HyperBanner helps you exchange banner ads with other businesses around the globe. This is a powerful method of attracting Web traffic. Sharing banners on your site instantly gains your banner access to free advertisements on the websites of others.
Many commercially based banner swap programs allow you to use more than one banner design, give you tracking software, and allow you to choose the kinds of sites you want your banner displayed on (again, so you can reach your target market). In addition, you can usually choose the kinds of banners you’re willing to display on your page (so you are not compelled to display any banners that may be offensive to you, or in competition with your site).
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